The chief of staff is the platform's real competitor and its best advocate. Designing for the CXO alone produces a demo; designing for the delegate produces a system that gets used on a Tuesday
The implementation lead is an actor because the product is multi-tenant. If onboarding needs product code, the commercial model fails — and no CXO journey will reveal that
Three machines are actors with goals and failure paths: the detection sweep, the ingestion pipelines and the outcome monitor. Each has an SLA and an owner
What this rules out
No goal here is "chat with our data". Every goal names a decision, a deadline or an obligation, which is what makes them arguable at a sign-off
The platform SRE's goal — know which tenant is degraded without opening tenant data — is a hard constraint on observability, and it is why view 23 separates platform telemetry from tenant content
Assumptions
Executives will not learn a query language, a filter panel or a dashboard hierarchy. Anything that requires training is treated as a design failure
Business-unit heads are the volume users. The CXO is the sponsor; the tier below is the load