Customer 360 Enterprise Data Platform — Denodo on Azure  ·  View 06 of 39  ·  People and journeys

Journey — Building a Customer Report

How a report author finds, understands and is blocked by a dataset that was certified all along.

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BI Developer reporting team, 90 authors Goal — Ship a churn-by-region report this sprint without learning SAP table names Trigger — A business request that needs profile, orders and lifetime value together Done when — A published report reading one certified dataset, refreshing inside its SLA 1 · Find Data Catalog 2 · Understand 3 · Try 4 · Ask ◆ moment of truth 5 · Publish What they do Searches for customer Reads the glossary Runs a sample query Requests access Builds the report Touchpoint Denodo Data Catalog Asset page Design Studio Access request form Power BI Desktop How it feels Productive Coping Blocked Behind the glass Catalog search index Glossary and lineage Sample execution Approval workflow DirectQuery to VDP Where it hurts Lifetime value masked Approval takes six days What would fix it Mask reason on the field Named owner on asset One working day SLA Journey — A BI Developer Builds a Customer Report The dataset was certified and still blocked the work. Discovery without a named owner and a bounded approval turns a catalogue into a directory of things you cannot have. v 1.0 · owner Data & AI Global Practice · date 2026-09

The trough, and what it demands

  • The dataset was certified, discoverable and correct — and still stopped the work for six days, because the masked column had no named owner and the request had no bounded SLA.
  • The answer is on view 38: an owner is a person, not a team, certification expires, and the access request carries a one working day approval target. A catalogue without those is a directory.

Decisions

  • Masked columns show the reason for the mask and the person who can lift it, rather than silently returning nulls.
  • Sample execution from Design Studio runs under the requester's own entitlements, so what they see in the sample is what they will get in the report.

Assumptions

  • Ninety report authors, of whom about a third build customer reports in any quarter.
  • Power BI connects by DirectQuery for operational reports and by scheduled import for aggregate ones; import mode is capped to the interactive pool's row limit.
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Solution Architecture v1.0 · Data & AI Global Practice · 2026-09 · 39 views · Denodo Platform, Microsoft Azure and open source06-journey-bi-developer