Flipkart Marketplace Platform  ·  View 01 of 25  ·  1 · Context and scope

System Context

Who uses the marketplace, what it depends on, and what has deliberately been left outside the line.

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Demand and content partners ONDC network Brand catalog feeds Ad and affiliate partners People Shopper 500M registered Seller 1.4M onboarded Care agent one order console Delivery partner hub and last mile Money and compliance UPI / NPCI collect + intent Cards, wallets, BNPL 3 acquirers routed Nodal settlement bank Flipkart Marketplace Platform 500M customers · 6M orders/day Supply, identity and messaging 3PL carriers 8 integrated KYC, GST and e-invoice PAN · GSTIN · IRP SMS / WhatsApp / push browse and buy list and ship resolve deliver authorise capture payouts catalog SKU master clicks manifest verify notify Flipkart Marketplace — System Context External / third party Person or role synchronous batch two-way event / async Everything inside the boundary is drawn from view 08 onwards. Warehousing robotics and the seller lending book are out of scope. v 1.0 · owner Enterprise Architecture · date 2026-09

Scope decisions

  • The platform owns the transaction: catalog, discovery, checkout, payments, fulfilment orchestration and settlement
  • Physical warehousing, robotics and the seller lending book sit outside — they consume platform events rather than living inside it
  • ONDC is drawn as a peer network, not a channel: catalog goes out and orders come back, so it is bidirectional by contract

Scale taken as given

  • 500M registered customers, 150M products, 1.4M sellers (Flipkart corporate site)
  • 6M orders/day, 1.5B orders/year (Flipkart Commerce Cloud material)
  • Sale events assumed at 10x the daily average concentrated into a few hours

Assumptions

  • India-only data residency; both Azure regions are in-country
  • Three card acquirers and eight logistics partners, so every external rail has a live alternative
  • COD remains a first-class instrument, which forces a cash reconciliation path most designs omit