Term Kind Topic What it is
Funnel-Stage Cost Ratio Attempts per Conversion Cost, Pre-Conversion Cost Multiple metric Unit Economics The cost incurred by all the attempts that precede one revenue event, expressed per revenue event, which exposes the case where making each attempt cheaper makes the business more expensive.
Unit Economics metric Unit Economics Infrastructure cost expressed per unit of business value delivered, which reveals efficiency trends that absolute spend cannot.
Unit Economics of a System metric Unit Economics The cost to serve one unit of business value — a customer, an order, a request — which determines whether a system's economics improve or worsen with scale.