flowchart LR party["Party"] cust["Customer"] supp["Supplier"] prod["Product"] order["Order"] ship["Shipment"] inv["Invoice"] pay["Payment"] loc["Location"] cust -->|"is a"| party supp -->|"is a"| party cust -->|"places"| order order -->|"is for"| prod supp -->|"supplies"| prod order -->|"is fulfilled by"| ship ship -->|"is sent to"| loc order -->|"is billed on"| inv inv -->|"is settled by"| pay
Conceptual Data Model
The twelve or so things the business talks about and how they relate, with no attributes, no keys and no technology.